Firstly, across Digital Rhapsody we create material – not content.
Content is everywhere. No matter where you go, who you talk to in the media industry – all they talk about is more content. Not quality. Quantity.
How many times have you seen the same news story copied and pasted on a different “news outlet”. The focus today is on being the first to report for the click-bait and almost ignoring what the audience really is looking for.
Material is harder to find. It is thoughtful, thought-provoking, considered stories and discussion. Material empowers it’s community, not just the show. It helps support engagement and passion. Done correctly, the material becomes a respected authority within the community it is supporting – and in turn, benefits from this.